Kate Watson


Kate is a New York-based strategist with an expertise in crafting experiences that are deeply informed by user-centered design.  She is currently a lead on Gensler's Experience Strategy team. Prior to Gensler, she did brand strategy at several creative agencies and was a project lead at experience design studio Local Projects. Kate holds a BA in studio art and art history from Sarah Lawrence College and a MPS in user experience design from NYU's Interactive Telecommunications Program (ITP).

RRS '19 Talk

Acting on Insight: Using Trend Reporting to Design Meaningful User Experiences

(with Lillian Pontius-Goldblatt)

Trend research is powerful. Understanding how new innovations and cultural expectations can help us design the great experience our users crave.


In this session we will explain our innovation-based trend reporting methodology. Applying this methodology will provide insights into how new products and services are meeting and evolving user expectations. We will apply this methodology to Gensler’s Experience Index to further understand how insights from trends can be applied to design a meaningful experience.


You will walk away with actionable tools to uncover trends and apply them to an experience framework to create impactful user experiences.

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